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| CEO Gifts His Company To Employees |
| TRU News |
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Scores of employees gathered to help Bob Moore celebrate his 81st birthday this week at the company that bears his name: Bob's Red Mill Natural Foods. Moore, whose mutual loves of healthy eating and old-world technologies spawned an internationally distributed line of products, responded with a gift of his own -- the whole company! By unveiling a new Employee Stock Ownership Plan, Moore's 209 employees now own the company and its 400 offerings of stone-ground flours, cereals and bread mixes. "In some ways I had a choice," Moore said of what he could have done with the company he founded with his wife, Charlee, in 1978. "But in my heart, I didn't. These people are far too good at their jobs for me to just sell it."
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Imagine a world where money was no longer the means of exchange of services but rather love and enthusiasm as its primary exchange. A world full of love and so much diversity that each individual’s enthusiasm became the driving force behind one’s life work and one’s life work was as distinctive as one’s own fingerprint. A world where every job and every service had its own caretaker that performed its tasks with so much love and care they freely wanted to giveaway these services. Tell me? What would this world look like? A world of harmony and service where all needs were met and provided by someone that was just as equally grateful to give as well as they were ready to receive. A world of haves without the not’s. A world of abundance without the lack. A world of love without the suffering. Can you imagine this?